Good, Better, Best pricing for cleaning proposals
Good, Better, Best pricing means offering up to 3 packages instead of one price. Good is the core scope, Better adds a weekly detail rotation, and Best adds periodic services. The client compares your packages instead of comparing you to other companies, and the conversation moves from "can you do it for less?" to "which one fits us?"
What goes in each package
Good
The full core scope every visit: trash, restrooms, breakroom, dusting, vacuuming and mopping.
Better (recommended)
Good plus a weekly detail rotation: high dusting, baseboards, door glass, wall spot-cleaning.
Best
Better plus periodic services built into the monthly price, like quarterly carpet extraction and hard-floor machine scrubbing.
Worked example
The Outscoped sample building, Lakeview Office Park, is 17,900 sq ft cleaned 5 nights a week. With default numbers its monthly cost is $3,049. The packages are that cost times a set number for each tier, rounded up to the next $5:
| Package | Math | Monthly price |
|---|---|---|
| Good | $3,049 x 1.08 | $3,295 |
| Better | $3,049 x 1.189 | $3,625 |
| Best | $3,049 x 1.274 | $3,885 |
Change the inputs in the calculator to see your own three prices.
Tips
- Put Better in the middle and mark it recommended.
- Make each step add something the client can see.
- Keep the core scope the same in all three so the comparison is fair.
- Price add-ons separately so the client can build their own package.